Hiring: Director, New Business Development - Audience Activation - Agencies Company: NielsenIQ Location: Chicago, IL Job Posted Time: 2026-09-16 11:58:14 Target Skills & Keywords : AI, Linear About the job Experience: •10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech Required Skills: •Revenue Growth & Deal Leadership •Identify, develop, drive new business and upsell existing opportunities focused on audience activation, enrichment and data enablement •Manage end‑to‑end customer engagement, including strategy, discussions, proposal and presentations development, negotiation, and contracts where necessary •Own commercial discussions and manage deal terms and conditions in partnership with internal stakeholders to ensure audiences meet customer needs to drive utilizations •Leverage strong, preferably existing, industry relationships across advertising and media agencies, and at times brands, and ad tech partners, with a strong focus on stakeholders in programmatic, digital, video, investment, and account teams •Lead advanced advertising, audience activation, and other data‑driven proposals and presentations that clearly articulate the value of MRI‑Simmons audience intelligence •Act as a trusted advisor to customers by aligning MRI‑Simmons audience solutions to customer business, media, and campaign activation objectives •Requires approximately 25% travel; in-agency presence expected Qualifications: •Bachelor’s degree required •5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech •Proven success driving audience activation initiatives within agencies or brands •Strong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams •Comprehensive expertise in the advanced advertising, programmatic activation, and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTV •Demonstrated ability to communicate the value of audience and data‑driven solutions in a clear, compelling way •Exceptional relationship management and executive‑level communication skills •Strong negotiation skills with experience navigating complex commercial agreements •Highly collaborative, proactive, and self‑directed •Consultative, self-directed seller and evangelist with a “hunter” mindset and the ability to create opportunity where none previously existed Compensation: •$117,500 - $160,000 / year •Comprehensive healthcare plan (medical, Rx, dental, and vision) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!