Hiring: Director, Insight, Campaign Evaluation & Measurement Company: Brunswick Group Location: Washington, DC Job Posted Time: 2026-09-13 18:07:12 Target Skills & Keywords : C, LLM, Plaid About the job Required Skills: •Lead the evaluation of integrated communications campaigns, from defining objectives and success measures through post-campaign learning •Establish measurement frameworks that align campaign activity with delivering companies’ strategic and reputational goals •Work closely with Creative, Digital and wider Communications colleagues to align evaluation with campaign strategy, messaging, audience targeting, and paid media objectives •Design and conduct primary research (quantitative or qualitative work) to assess awareness, understanding, credibility, and message impact •Design and conduct media and social media analysis to assess engagement, message penetration and differentiation •Integrate research findings across bespoke and wider data sources to provide a coherent view of campaign effectiveness •Use AI tools and LLM-based techniques to analyze large-scale data, while applying appropriate governance and quality controls •Present metrics and frameworks in a visual and easily consumable format •Translate complex, mixed-method evidence into clear, actionable insight and strategic recommendations •Develop benchmarks and context to help clients understand performance over time and across campaigns •Support new business development by shaping proposals and articulating Brunswick’s approach to campaign evaluation •Mentor and develop junior colleagues, providing coaching on research design, analytical rigor, and insight storytelling •Collaborate with Insight colleagues globally to share methodologies, tools, and best practices •What We're Looking For Qualifications: •An experienced campaign evaluat Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!