Hiring: Director, Head of Demand Generation Company: Addepar Location: New York City Metropolitan Area Job Posted Time: 2026-09-10 12:11:34 Employment Type: On-site Target Skills & Keywords : SaaS About the job Experience: •10+ years of experience in demand generation role, with a proven track record of driving revenue growth in a B2B SaaS environment, financial services experience or experience marketing into the financial services vertical a plus Required Skills: •Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment. •Owning the comprehensive demand generation strategy, execution and results in alignment with company priorities, roadmap and target audience. •Leading, implementing and scaling demand generation programs across paid media and digital, field and events, webinars, ABM and more •Implementing a data-driven approach to identify and target high-quality leads and along with upsell opportunities, nurture them through the funnel, and drive sustainable conversions while increasing lifetime value •Creating and implementing multi-channel, multi-touch campaigns tailored to key segments, geographies, and personas, ensuring targeted approaches across each stage of the client journey—from awareness through to conversion •Expanding Addepar brand recognition across new and existing client segments, geographies, and personas •Creating, implementing, and overseeing events and conference strategy leading the strategy, planning, and execution of events and conferences, ensuring alignment with brand objectives and optimizing these platforms as critical channels for client engagement, lead generation, and brand building •Managing and allocating budgets across digital marketing and web channels, including paid search, social media, web/display advertising, email, content marketing, SEO/AEO, and on-site experiences. Drive cohesive strategies that enhance brand visibility, optimize user engagement, and support growth objectives Qualifications: •Extensive experience with digital marketing channels, including paid search, social media, email marketing, content marketing, and display advertising •Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities •Strong experience in leading industry and hosted event and conference strategies as key components of the overall marketing and brand-building effort •Addepar takes a market-based approach to pay. A successful candidate's starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for this role within the United States. •Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits. Compensation: •$151,000 - $236,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!