Hiring: Director, Global Performance Marketing Company: Airwallex Location: San Francisco, CA Job Posted Time: 2026-09-10 13:25:48 Target Skills & Keywords : Embedded Systems, Salesforce, Stakeholder Management About the job Experience: •10+ years of experience in Performance Marketing or Growth, with a strong record of driving measurable business impact. Required Skills: •Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models. •Set quarterly and annual growth objectives across paid search, paid social, display, and emerging performance channels. •Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals. •Develop and implement scalable testing frameworks for creative, targeting, and messaging across markets. •Partner with Regional Marketing Directors (APAC, EMEA, ANZ, Americas) to ensure localized execution that aligns with global priorities. •Serve as the executive-level owner of performance KPIs — CAC, LTV:CAC, pipeline contribution, and ROI. •Oversee multi-channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms. •Define best practices for campaign structure, bidding strategies, automation, and measurement. Qualifications: •Comprehensive expertise in paid media ecosystems, marketing automation, and analytics infrastructure. •Proven ability to manage multi-million-dollar global media budgets efficiently. •Strong analytical skills — comfortable with data modeling, forecasting, and investment decision-making. •Exceptional leadership, communication, and stakeholder management skills across functions and geographies. •Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, Data Analytics, or a related field. •Operational familiarity with AI-driven creative and media automation frameworks. •In-depth knowledge of pipeline contribution measurement and B2B demand-gen attribution. •Applicant Safety Policy: Fraud and Third-Party Recruiters •To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @ •Email address. Please apply only through careers.airwallex.com or our official LinkedIn page. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!