Hiring: Director, Global Marketing Clinical Company: Nova Biomedical Location: Waltham, MA Job Posted Time: 2026-09-13 10:18:47 Employment Type: Hybrid Target Skills & Keywords : Content Strategy, Segment About the job Required Skills: •Define and own the global Clinical Business marketing, brand, and demand strategy in alignment with the annual operating plan and revenue targets. •Establish a clear and differentiated Clinical Business brand identity, including positioning, messaging architecture, and competitive differentiation. •Translate business priorities, including test menu expansion, instrument adoption, utilization growth, and geographic expansion, into integrated marketing plans. •Serve as a key member of the Clinical Business leadership team, providing insights into market dynamics, customer needs, competitive activity, and growth opportunities. •Own a comprehensive demand generation strategy aligned with pipeline, conversion, and revenue targets. •Build a metric-driven demand generation engine across digital channels, events, content, account-based marketing, and regional programs. •Establish and enforce marketing performance standards focused on pipeline creation and coverage, conversion rates, funnel velocity, and marketing-sourced and influenced revenue. •Maintain investment and return-on-investment discipline, reallocating marketing resources and spending based on performance. Qualifications: •Bachelor’s degree required. •Senior marketing leadership experience within clinical diagnostics, medical devices, life sciences, healthcare business-to-business markets, or a related industry. •Proven success building revenue-aligned, metric-driven demand generation engines. •Deep expertise in product marketing, segment marketing, brand strategy, and digital marketing. •Demonstrated success leading new product introductions, commercialization strategies, and sales enablement. •Strong knowledge of digital marketing capabilities, including marketing automation, CRM, analytics, SEO, SEM, web, social media, email, and content strategy. •Proven ability to develop and manage performance measures tied to pipeline, conversion, revenue contribution, and marketing ROI. •Strong commercial partnership experience with Sales, Product Management, Sales Operations, Clinical or Medical Affairs, Information Technology, and Corporate Marketing. •Demonstrated ability to influence senior leaders and stakeholders across regions, functions, and reporting relationships. Compensation: •$170,000 - $215,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!