Hiring: Director, Field Marketing Programs and Activation Company: New York Life Location: New York, NY Job Posted Time: 2026-09-15 11:15:48 Employment Type: Hybrid Target Skills & Keywords : Portfolio Management, Program Management, User Experience About the job Experience: •10+ years of experience in marketing, sales enablement, program management, business strategy, or related functions. •3+ years of people leadership experience. Required Skills: •We are seeking a strategic and execution-oriented leader to oversee activation, adoption, engagement, and growth across the full Field Marketing value stream, including programs and capabilities that help financial professionals find more, keep more, and win more clients. •This is a people leadership role responsible for managing and developing a team while leading multiple complex initiatives simultaneously. •Develop and execute strategies that drive awareness, engagement, and adoption of marketing and prospecting programs. •Create go-to-market and activation plans that help sales professionals understand the value of available programs and incorporate them into their businesses. •Identify opportunities to improve program performance through enhanced communications, awareness, and field engagement strategies. •Monitor adoption trends and performance metrics to identify opportunities, remove barriers, and improve outcomes. •Partner cross-functionally with stakeholders across marketing, sales, field leadership, operations, compliance, product, and technology teams. •Translate field feedback into actionable recommendations that improve programs and user experiences. Qualifications: •Excellent communication, collaboration, and influencing skills. •Proven ability to navigate ambiguity, solve complex business problems, and drive results through cross-functional teams. Compensation: •$140,000 - $180,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!