Hiring: Director, Engagement Strategy Company: Lyra Health Location: United States Job Posted Time: 2026-09-10 10:43:44 Target Skills & Keywords : Confluence, Jira, Salesforce, Segment About the job Experience: •10+ years experience in B2B, B2B2C, or relationship-driven corporate marketing, with at least 5 years successfully managing and developing a team. •At least 5 years successfully managing and developing a team. Required Skills: •As our department scales, we are seeking a Director of Engagement Strategy to lead high-impact initiatives that connect more people to care through thoughtful, data-informed marketing. •Team Leadership & Coaching: Manage and mentor a team of 7 marketing professionals. Provide clear guardrails and accountability to help them build data-driven consulting skills and lead high-level account strategy. •Strategic Planning & Scale: Own the annual strategy, budget, and quarterly initiatives for your team. Turn individual account successes into repeatable playbooks and scalable marketing frameworks that reverse book-of-business utilization declines and improve overall team performance. •Operational Strategy & AI Integration: Establish the team's operational strategy and governance model, driving scale and consistency by building out standardized tools, templates, and leveraging emerging technologies like AI to maximize impact and efficiency. •Data-Driven Intervention: Translate data and funnel metrics into clear, customer-facing stories. Proactively identify underperforming accounts and build targeted marketing turnaround plans for your team and Customer Success to implement. •Playbook Standardization: Create and maintain a library of scalable marketing playbooks categorized by industry (e.g., Retail, Tech, Healthcare), customer tenure, segment, and product configuration to reduce the team's operational load. •Performance Analysis: Regularly analyze and report on what is working to gain customer buy-in for communication programs, tying results directly to business impact and customer health outcomes. •Team Resilience & Well-being: Maintain sustainable workloads, protect the team's strategic thinking space, and manage day-to-day operational friction in alignment with our "Mind Yourself" value. Qualifications: •Digital health, or fast-growing technology company experience preferred •Demonstrated success in developing corporate marketing strategies that drive measurable user outcomes in high-stakes environments. •Exceptional ability to translate complex data and metrics into compelling strategic insights for both internal executives and external client benefits leaders. •Demonstrated success in customer-facing roles with a strong track record of persuading diverse customer stakeholders to adopt marketing recommendations. •Proven experience working cross-functionally to navigate complex initiatives, manage tight timelines, and handle client account escalations. •A self-starter who works well independently, managing teams and objectives proactively without hand-holding. •Deep empathy for customer needs, a background in healthcare or employee benefits (highly preferred), and a genuine passion for mental health. •Operational familiarity with JIRA, Salesforce, Tableau, Highspot, and/or Confluence is a plus. Compensation: •$150,000 - $206,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!