Hiring: Director, Digital Media Planning - AWAL Company: Sony Music Entertainment Location: Los Angeles, CA Job Posted Time: 2026-09-15 17:56:38 Employment Type: Full-time Target Skills & Keywords: Digital Media Planning, Performance Marketing, Paid Media Strategy, Campaign Execution, Campaign Optimization, Full-Funnel Analytics, Audience Segmentation, Targeting Strategy, Budget Allocation, ROI, Performance Dashboards, Global Collaboration, Meta Ads Manager, Google Ads, TikTok Ads Manager, YouTube, Snapchat, Programmatic, Display, Spotify Marquee, YouTube Shorts, Music Marketing Experience: - 5+ years of experience in digital media planning or performance marketing - Experience working with global advertising agencies across multiple genres - Experience running direct campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube - Experience with music, entertainment, or creator-driven marketing campaigns preferred - Ability to manage multiple campaigns across different markets simultaneously Required Skills: - Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives - Identify optimal platform mix, audience segment & targeting strategies, and budget allocation across digital channels - Translate marketing objectives into performance-driven media strategies - Design and analyze experiments using platform features (Spotify Marquee, YouTube Shorts, etc.) to determine the most cost-effective ways to drive revenue and engagement - Collaborate with internal and external teams to identify and create campaign assets - Launch, manage, and optimize campaigns across Meta (Instagram/Facebook), TikTok, YouTube/Google, Snapchat, programmatic and display platforms, and emerging platforms - Monitor performance and adjust campaigns to maximize reach, engagement, and conversion metrics - Analyze the full-funnel fan experience and track fan movement from discovery through link click, Spotify save, to merch or ticket purchase; identify friction points and drop-offs in the conversion chain - Track campaign performance and deliver actionable insights and reporting - Analyze audience and platform data to refine targeting strategies and improve ROI - Build performance dashboards and post-campaign recaps for key stakeholders - Work with artist marketing teams in the US, UK, and internationally to align media strategy with campaign goals, including audience segmentation and targeting - Coordinate with creative and audience development teams to ensure campaign cohesion - Strong analytical and reporting skills Qualifications: - 5+ years of experience in digital media planning or performance marketing - Experience working with global advertising agencies across multiple genres - Experience running direct campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube - Strong analytical and reporting skills - Experience with music, entertainment, or creator-driven marketing campaigns preferred - Ability to manage multiple campaigns across different markets simultaneously Compensation: - California Pay Range: $100,000—$120,000 USD annual base salary - Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching - Voluntary benefits including company-paid identity theft protection, resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid caregiver leave, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans - Time off for a winter recess Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don’t miss this opportunity to join a forward-thinking team!