Hiring: Director, Digital Media Planning (Advertising Strategy) - AWAL Company: Sony Music Entertainment Location: Los Angeles Metropolitan Area Job Posted Time: 2026-09-09 17:56:38 Employment Type: Full-time Target Skills & Keywords: Digital Media Planning, Performance Marketing, Paid Media Strategy, Campaign Execution, Optimization, Analytics & Reporting, Full-Funnel Marketing, Audience Segmentation, Targeting, Budget Allocation, Global Collaboration, Meta Ads Manager, Google Ads, TikTok Ads Manager, YouTube, Spotify Marquee, YouTube Shorts, Snapchat, Programmatic & Display, Emerging Platforms, ROI, Performance Dashboards Experience: - 5+ years of experience in digital media planning or performance marketing - Experience working with global advertising agencies across multiple genres - Experience running direct campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube - Experience with music, entertainment, or creator-driven marketing campaigns preferred - Ability to manage multiple campaigns across different markets simultaneously Required Skills: - Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives - Identify optimal platform mix, audience segment & targeting strategies, and budget allocation across digital channels - Translate marketing objectives into performance-driven media strategies - Design and analyze experiments using platform features (Spotify Marquee, YouTube Shorts, etc.) to determine the most cost-effective ways to drive revenue and engagement - Collaborate with internal and external teams to identify and create campaign assets - Launch, manage, and optimize campaigns across Meta (Instagram/Facebook), TikTok, YouTube/Google, Snapchat, programmatic and display platforms, and emerging platforms - Monitor performance and adjust campaigns to maximize reach, engagement, and conversion metrics - Analyze the full-funnel fan experience and track fan movement from discovery to conversion, identifying friction points and drop-offs - Track campaign performance and deliver actionable insights and reporting - Analyze audience and platform data to refine targeting strategies and improve ROI - Build performance dashboards and post-campaign recaps for key stakeholders - Work with artist marketing teams in the US, UK, and international markets to align media strategy with campaign goals - Coordinate with creative and audience development teams to ensure campaign cohesion - Strong analytical and reporting skills Qualifications: - 5+ years of experience in digital media planning or performance marketing - Experience working with global advertising agencies across multiple genres - Experience running direct campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube - Strong analytical and reporting skills - Experience with music, entertainment, or creator-driven marketing campaigns preferred - Ability to manage multiple campaigns across different markets simultaneously Compensation: - Base pay range: $100,000.00/yr - $120,000.00/yr - Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching - Voluntary benefits including company-paid identity theft protection, pet resources, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid caregiver leave, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans - Time off for a winter recess Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don’t miss this opportunity to join a forward-thinking team!