Hiring: Director, Digital Fan Growth Company: Boston Celtics Location: Boston, MA Job Posted Time: 2026-09-12 12:36:33 Employment Type: Full-time Target Skills & Keywords : Project Management, Salesforce About the job Experience: •5 years of lifecycle/performance marketing, digital advertising or related experience is preferred Required Skills: •Develop and manage the organization’s direct-to-fan communications calendar across email (Salesforce Marketing Cloud), SMS, mobile app, website, paid advertising, arena, and broadcast channels •Collaborate cross-functionally to support campaign requests by providing recommendations on audience targeting, platform mix, automations and KPI tracking •Lead end-to-end campaign execution, including ideation, creative requests, copywriting, audience segmentation, channel distribution planning, timelines, and reporting •Identify new opportunities for audience growth, customer acquisition, and digital innovation •Draft, review, and deploy direct-to-consumer communications to ensure messaging, creative, audiences, formatting, and tone align with brand guidelines •Oversee request management of graphics, video, and website assets used for direct-to-fan marketing campaigns •Monitor campaign KPIs and contribute insights that improve engagement, conversion, retention, and return on ad spend (ROAS) •Manage the operations of multi-channel campaign automations with support from Vice President and the Business Intelligence team Qualifications: •Bachelor’s degree in business, marketing, communications, or related experience •Minimum of 5 years of lifecycle/performance marketing, digital advertising or related experience is preferred •Demonstrated expertise using marketing technology platforms, particularly Salesforce Marketing Cloud preferred •Proven success in executing targeted, automated and multi-channel digital campaigns that drive sales, build customer loyalty, and generate strong ROI •Knowledge of performance marketing channels such as Meta, Google Ads, Connected TV, Paid Search, LinkedIn, SMS, and website is preferred •Exceptional attention to detail and advanced writing/communication skills including written, verbal, presentation, and interpersonal •Proven ability to lead and complete complex projects from start to finish •Strong sense for creative design and adherence to brand guidelines •Excellent project management, organization, and problem-solving skills •Proficient understanding of both the creative and data-driven elements of a marketing campaign Compensation: •$110,000 - $130,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!