Hiring: Director, Digital Experience Company: PGA TOUR Superstore Location: Roswell, GA Job Posted Time: 2026-09-12 11:51:19 Employment Type: On-site Target Skills & Keywords : A/B Testing, Salesforce Commerce About the job Required Skills: •Optimization Prioritization & Execution: Translate digital strategy and roadmap priorities into a structured optimization backlog. Identify and recommend opportunities based on customer behavior, performance insights, and expected business impact; partner cross-functionally to execute initiatives and measure outcomes. •Search & Product Discovery: Lead onsite search and product discovery optimization to improve relevance, findability, and conversion. Manage search relevance, synonyms, facets, ranking logic, and other discovery capabilities; analyze search behavior and zero-result searches to identify opportunities for continuous improvement. •Experimentation & Optimization: Lead the digital experimentation program, including test planning, prioritization, platform management, and governance. Develop clear hypotheses and success criteria, analyze results, document learnings, and scale successful experiences to drive measurable improvements in customer experience and conversion. •Personalization Enablement: Partner across E-Commerce, Marketing, Analytics, and Technology to enable and optimize personalized site experiences across search, product recommendations, content, and key customer journeys. Use customer behavior, product data, and experimentation to improve relevance, engagement, and conversion. •Proficiency with digital and behavioral analytics and BI tools, including Heap and Power BI, or comparable platforms. •Strong knowledge of A/B testing, experimentation, personalization, and digital measurement methodologies. •Solid functional working knowledge of web analytics, tagging, tracking, data layers, integrations, and site performance. •Operational familiarity with AI-enabled capabilities across search, personalization, recommendations, content, agentic commerce, and workflow automation. Compensation: •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!