Hiring: Director - Customer Relationship Marketing (CRM) Company: Lowe's Companies, Inc. Location: Mooresville, NC Job Posted Time: 2026-09-11 13:31:44 Target Skills & Keywords : Salesforce About the job Experience: •10+ years of progressive experience in CRM, lifecycle marketing, personalization, customer growth, digital marketing, or a related field. •5+ years leading enterprise customer marketing, CRM, or growth strategies within a complex, matrixed organization. Required Skills: •Develop and lead the enterprise customer growth strategy, operating model, and governance across engagement, lifecycle marketing, personalization, experimentation, automation, and owned and addressable paid media. •Define customer engagement strategies for DIY, Pro, Loyalty, New Homeowners, and other priority segments across the full customer lifecycle. •Establish coordinated contact and journey strategies across email, SMS, push, mobile app, web, direct mail, and targeted paid media to deliver a consistent cross-channel customer experience. •Lead the enterprise lifecycle marketing strategy to increase customer lifetime value, retention, repeat purchases, category expansion, project frequency, and share of wallet. •Define and advance the enterprise personalization roadmap, including next-best-action, decisioning, and AI-enabled experiences across owned and paid channels. •Partner with Analytics and Data Science to develop customer value models, lifecycle segmentation, predictive insights, and measurement frameworks that inform growth strategies. •Lead the enterprise experimentation roadmap, establishing consistent testing and measurement standards, prioritizing high-value tests across customer journeys, channels, personalization, and media activation, and scaling successful outcomes and learnings across the organization. •Develop marketing automation and journey orchestration capabilities that improve speed, efficiency, scalability, and customer relevance while maintaining governance standards. Qualifications: •Bachelor’s degree Marketing, Digital, E-Commerce, etc. or equivalent years of experience in lieu of education requirement, if applicable •Demonstrated experience developing customer engagement strategies across owned channels and addressable paid media. •Proven ability to influence senior leaders and cross-functional partners, translate data into business decisions, and drive enterprise-wide change. •Solid functional working knowledge of customer data platforms, decisioning tools, identity resolution, predictive analytics, and AI-enabled personalization. •Strong executive presence, strategic thinking, customer orientation, and a demonstrated ability to develop teams and lead through change. Compensation: •Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!