Hiring: Director, Customer Marketing Company: SolarWinds Location: Austin, TX Job Posted Time: 2026-09-16 16:14:50 Target Skills & Keywords : SaaS, Salesforce About the job Experience: •10+ years of B2B enterprise marketing experience leading Customer Marketing or Lifecycle Marketing programs. Experience in observability, IT infrastructure, network management, or enterprise SaaS strongly preferred. Required Skills: •Customer Lifecycle and Expansion Strategy •Develop and lead SolarWinds’ Observability customer marketing strategy, with a primary focus on adoption, retention, and expansion revenue across the customer lifecycle. •Lead the Tier 1 event strategy for Solarwinds including event promotion, webinar strategy, and account activation •Lead and mentor a high-performing team of 6 customer marketers. •Design and execute full-funnel customer programs that increase product adoption, deepen engagement, and drive measurable revenue impact from existing accounts. •Define segmentation strategies across the Observability customer base to ensure campaigns and programs are relevant, timely, and tied to expansion potential. •Leverage AI and marketing automation tools to harness intent signals, usage data, and predictive modeling to identify expansion opportunities and prioritize customer outreach. •Partner with Corporate Marketing to recruit and develop a community of customer advocates who actively represent SolarWinds in analyst programs, references, and speaking engagements for events and campaigns. Qualifications: •Proven success driving upsell, cross-sell, and expansion revenue through customer lifecycle and advocacy initiatives. •Strong background in building and executing executive engagement programs—Customer Advisory Boards, CIO roundtables, or strategic account experiences. •Demonstrated leadership in managing and developing high-performing marketing teams with a culture of performance and accountability. •Deep collaboration experience with Sales, Customer Success, and Product Marketing to deliver joint retention and expansion outcomes. •Proficiency with CRM and marketing automation platforms (Salesforce, Marketo). Experience with tools such as Gainsight, 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, Claude or similar tools a plus. •Strong analytical mindset with evidence of data-driven decision making and performance optimization across the customer lifecycle. •Exceptional written and verbal communication skills with executive-level presence and the ability to influence across a matrixed organization. •SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law. •All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!