Hiring: Director, Content Strategy & Execution Company: Just Ingredients Location: Orem, UT Job Posted Time: 2026-09-13 12:44:53 Employment Type: On-site Target Skills & Keywords : Content Strategy About the job Experience: •10+ years of experience in content creation, social media strategy, or digital marketing, including experience leading a team or managing direct reports, ideally within health and wellness, CPG, or with a large independent influencer or creator. Required Skills: •Content Strategy & Leadership •Own and drive the end-to-end content strategy and execution for our CEO's personal platforms (Instagram @just.ingredients, TikTok @karalynne.call, YouTube, and emerging channels), setting the creative vision and long-term roadmap. •Translate brand and business goals into a cohesive, multi-platform organic content strategy that strengthens the CEO's digital presence and drives measurable growth. •Set editorial and creative standards for all personal-brand content, ensuring consistency of voice, quality, and message across every channel. •Team Management & Development •Build, lead, and mentor a team of content creators, videographers, and designers, setting clear goals and providing regular coaching and feedback while posting exceptional daily content. •Own hiring, onboarding, and performance management for the content team, and manage relationships with freelance or agency partners as needed. •Establish workflows and creative processes that scale production quality and speed as the team and content demands grow. Qualifications: •Bachelor's degree in Marketing, Communications, or a related field; a background or certification in health, wellness, or nutrition is highly desirable. •Proven track record building and scaling a content strategy that measurably grew an audience or brand presence. •Expertise in producing and directing both short-form (Reels, TikTok) and long-form (YouTube) video content, with strong command of design tools such as Canva and Adobe Creative Suite. •Deep, current knowledge of TikTok, Instagram, and YouTube platform mechanics, trends, and algorithm changes. •Comfort researching and translating scientific and wellness literature into accurate, engaging content. •Strong people-leadership skills — hiring, coaching, and developing creative talent. •Excellent written and verbal communication skills, with the judgment to act as a strategic partner to an executive stakeholder. •Strong command of social media analytics tools, with the ability to turn data into strategic direction. •Demonstrated capacity to manage multiple priorities and lead a team in a fast-paced, high-growth environment. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!