Director, Content Marketing
Thomson Reuters - Ann Arbor, MI
Hiring: Director, Content Marketing Company: Thomson Reuters Location: Ann Arbor, MI Job Posted Time: 2026-09-11 17:58:15 Employment Type: Full-time (Hybrid) Target Skills & Keywords: Content Strategy, Editorial Leadership, B2B SaaS, Demand Generation, SEO, Organic Search, Pipeline Growth, Content Operations, AI Content Tools, Marketing Analytics, Team Leadership, Legal Technology, CMS, Workfront, Contently, Writer, Ghostwriting, Executive Communication Experience: - 7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company - 3+ years leading and scaling a team - Experience in legal, regulated, or professional services markets is a strong plus Required Skills: - Proven track record of building original content programs that moved a market, not just produced volume - Strong editorial judgment — ability to diagnose a draft and rewrite the lede when needed - Fluency with AI content tools and a clear point of view on using them without flattening voice or eroding accuracy - Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed - Fluency with content performance data and marketing analytics - Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production - Ability to set editorial strategy, narratives, and point of view grounded in customer understanding and commercial priorities - Experience building content that drives pipeline: organic search/SEO, demand generation, sales enablement, and integrated launch/campaign content - Ability to design content operating models: editorial calendar, production workflows, multi-channel distribution, and measurement frameworks Qualifications: - Demonstrated ability to lead a high-performing team of content leaders, writers, and producers - Experience extending content capacity via internal studio, agency, and contributor networks - Track record of driving measurable lift in organic traffic and content-influenced pipeline - Ability to define an editorial point of view recognized in the market, measured through share of voice - Experience scaling content teams and operating models, including clear standards for AI-assisted production that protect voice, accuracy, and authority - Strong executive presence and stakeholder management across Brand, Product Marketing, Communications, Product, and Sales leadership Compensation: Not specified in the job posting. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don’t miss this opportunity to join a forward-thinking team!