Hiring: Director- Consumer Marketing Analytics Company: Hallmark Cards Location: Kansas City, MO Job Posted Time: 2026-09-03 10:57:26 Employment Type: Hybrid Target Skills & Keywords : Machine Learning, SQL About the job Experience: •4 years of professional work experience •8 years of experience in marketing analytics, customer analytics, business analytics, statistics, mathematics, engineering, or related disciplines •At least 8 years of experience in marketing analytics, customer analytics, business analytics, statistics, mathematics, engineering, or related disciplines Required Skills: •Lead Hallmark's marketing measurement and analytics strategy. •Drive insights that improve customer engagement, loyalty, revenue, and profitability. •Partner with Marketing, Finance, Consumer Insights, and Analytics teams to influence business decisions. •Guide Marketing Mix Modeling (MMM), experimentation, attribution, and performance measurement initiatives. •Unlock growth opportunities through consumer, promotional, and customer analytics. •Turn complex data into compelling stories and actionable recommendations for executive leaders. •Advance Hallmark's use of AI and emerging analytics capabilities to drive smarter decision-making. Qualifications: •Deep expertise in marketing analytics, measurement, experimentation, and performance optimization. •A track record of translating data into business impact. •Exceptional communication and storytelling skills. •Strong executive presence and the ability to influence across organizations. •A collaborative, curious, and strategic mindset. •If you're passionate about turning insights into action and helping iconic brands grow, we'd love to hear from you. •Bachelor’s degree or 4 years of professional work experience Compensation: •Flexible work environment (work from home / hybrid options) •Competitive benefits and rewards package Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!