Hiring: Director Consumer Insights - Coffee Company: Keurig Dr Pepper Inc. Location: Burlington, MA Job Posted Time: 2026-09-17 03:20:47 Employment Type: Remote Target Skills & Keywords : Microsoft Excel, R About the job Experience: •15 years of experience in consumer insights, market research, brand strategy, shopper insights, or a related discipline. Required Skills: •Consumer Understanding and Insights Strategy •Develop and lead the coffee insights strategy and annual learning agenda for both US and Canada markets •Build a deep, evolving understanding of the consumer, including their needs, motivations, behaviors, attitudes, lifestyles, and consumption occasions. •Identify consumer tensions, unmet needs, and opportunities to strengthen emotional and functional connections with the brands •Bring together qualitative and quantitative research, behavioral data, social listening, cultural trends, and other sources to create a holistic understanding of the consumer •Identify and champion the application of AI, emerging technologies, and innovative research approaches. •Identify opportunities to use agentic AI, synthetic data to augment traditional research processes and unlock forward looking intelligence framework •Establish a strong culture of curiosity and consumer empathy across the organization Qualifications: •Bachelor's degree required in marketing, business, psychology, sociology, statistics, anthropology. Masters Degree preferred •8–15 years of experience in consumer insights, market research, brand strategy, shopper insights, or a related discipline. •Demonstrated expertise across qualitative and quantitative research methodologies, with strong analytical and statistical skills •Demonstrated experience applying advanced analytical approaches such as driver analysis, predictive analytics, correlation and statistical techniques •Demonstrated capacity to interpret complex datasets, assess research rigor, and translate analysis into actionable business insights •In-depth knowledge of brand strategy, consumer behavior, segmentation, innovation, and marketing effectiveness. •Proven ability to translate research and data into strategic recommendations that influence business and marketing decisions. •Strong executive presence, communication, and storytelling skills. •Demonstrated experience in managing research budgets •Comfortable synthesizing multiple sources of information and translating complexity into clear, actionable insights. Compensation: •$155,500 - $195,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!