Hiring: Director, Consumer & Brand Insights Company: Crocs, Inc. Location: Westwood, MA Job Posted Time: 2026-09-11 15:11:15 Target Skills & Keywords : Embedded Systems About the job Experience: •10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines Required Skills: •Set the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, ensuring insights directly inform business strategy, growth priorities, product innovation, and long-range planning. •Champion the consumer perspective across the organization and influence senior leaders to make informed decisions grounded in consumer understanding and market dynamics. •Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors and attitudes, purchase drivers, competitive intelligence, and emerging trends. •Synthesize complex consumer, market, and business signals into clear strategic recommendations that influence enterprise priorities and create measurable outcomes. •Serve as a trusted advisor on investment decisions, portfolio strategy, innovation pipelines, brand positioning, and commercial planning. •Develop frameworks, tools, reporting, and best practices that make insights actionable and accessible, while coaching team members and cross-functional partners to strengthen consumer-centric thinking. •Identify emerging trends, evolving consumer needs, and market shifts to proactively inform growth opportunities, innovation strategies, and risk mitigation. •Oversee research partners, methodologies, and insights platforms to ensure data integ Qualifications: •Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation •In-depth knowledge of consumer behavior, brand equity measurement, and competitive intelligence •Demonstrated capacity to synthesize multiple data sources into clear business recommendations Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!