Hiring: Director, Campaign Strategy & Execution - Raymond James Investment Management Company: Raymond James Location: St. Petersburg, FL Job Posted Time: 2026-09-10 13:44:25 Employment Type: Hybrid Target Skills & Keywords : Project Management, Salesforce, Wealth Management About the job Experience: •General Experience – 10 to 15 years •At Raymond James our associates use five guiding behaviors (Develop, Collaborate, Decide, Deliver, Improve) to deliver on the firm's core values of client-first, integrity, independence and a conservative, long-term view. •We Expect Our Associates At All Levels To Grow professionally and inspire others to do the same •Interface directly with and through others to achieve desired outcomes •Make prompt, pragmatic choices and act with the client in mind Required Skills: •Lead and develop a team of Campaign Managers responsible for the strategy, planning, execution, and optimization of integrated marketing campaigns supporting Intermediary and Institutional business priorities. •Develop campaign strategies that translate business, distribution, and product priorities into clearly defined objectives, target audiences, messaging, channel strategies, activation plans, and measures of success. •Serve as a hands-on strategic partner on the firm's highest-priority and most complex campaigns, helping teams develop stronger strategies, creative approaches, and execution plans. •Establish and oversee campaign management frameworks, processes, governance, workflows, and operating procedures to drive consistency, alignment, and efficiency across the marketing organization. •Provide coaching, mentoring, career development, and day-to-day leadership to Campaign Managers while fostering a culture of accountability, collaboration, transparency, and continuous improvement. •Partners with senior business leaders, Distribution, Product Marketing, Digital Marketing, Marketing Operations, Compliance, Data & Analytics, and executive stakeholders to align marketing efforts with organizational growth objectives. •Lead campaign planning sessions and translate business priorities into integrated marketing roadmaps, audience strategies, messaging frameworks, and activation plans. •Oversee campaign execution across digital, email, social media, webinars, thought leadership content, events, paid media, and sales enablement channels. Qualifications: •Integrated marketing strategy, campaign management, and multi-channel marketing execution. •Intermediary and Institutional distribution channels, including financial advisors, RIAs, broker-dealers, wirehouses, retirement platforms, consultants, and institutional investors. •Marketing team leadership, employee development, performance management, and organizational effectiveness. •Campaign operations, project management methodologies, workflow design, and resource planning. •Salesforce Financial Services & Sales Cloud, Salesforce Marketing Cloud, Agentforce AI, LinkedIn, Seismic, ON24, and related marketing and sales technologies. •Marketing automation, lead generation, nurturing, audience segmentation, and customer journey development. •Campaign measurement, attribution, marketing analytics, and performance reporting. •AI-enabled marketing technologies and their application to campaign planning, content development, personalization, workflow automation, and optimization. •Financial services marketing compliance and regulatory requirements. •Project management across multiple complex initiatives and stakeholder groups. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!