Hiring: Director, Business Development - Enrichment Company: Nielsen Location: New York, NY Job Posted Time: 2026-09-16 10:58:14 About the job Experience: •7+ years of experience in enterprise solution selling - experience selling to brands directly is a huge plus Required Skills: •Articulating data interoperability, supply path efficiency, and the quality value proposition of Nielsen Marketing Cloud (NMC) Data Enrichment, helping clients bridge first-party data gaps across walled gardens and privacy-conscious environments. •Consultative Selling & Business Problem Solving: Adopt a consultative approach to sell business solutions rather than individual data segments, driving new demand and revenue growth. •Data Strategy & Gap Analysis: Act as a data strategist by analyzing client first-party data gaps (identifying what their CRM is missing about their customers) and mapping NMC segments to solve those specific voids. •Strategic Positioning: Position NMC segments as the essential "connective tissue" that enables brands to maintain a unified customer view as they navigate disparate walled gardens. •Demonstrated ROI (“Show” vs. “Tell”): Drive engagements using empirical proof, such as proven match rates and Data Clean Room pilots, rather than relying solely on traditional pitch decks. •Strategic Partnerships: Pursue and expand Retail Media Network (RMN) partnerships to supply off-site audience data, helping networks better understand their customers and attract non-endemic advertisers; Pursue and partner with brands directly to help CMOs and Analytics Heads improve customer insight for targeting, personalization, and strategy. •Executive Technical Walkthroughs: Articulate technical data flows from platforms into Data Clean Rooms clearly to senior leaders, including CMOs and Heads of Analytics. •Privacy & Compliance Communication: Explain Privacy-Enhancing Technologies (PETs) including differential privacy and salt hashing, in layman’s terms to successfully guide and reassure client legal and procurement teams. Qualifications: •Demonstrated track record in consultative sales, establishing new logo partnerships and navigating intricate, multi-stakeholder deal cycles. •Executive Presence: proven ability to cultivate strategic partnerships and engage effectively with senior C-suite leadership. •Consultative sales acumen: adept at translating complex concepts into every day terms •Demonstrable experience in developing strategic business plans and executing them successfully. •Demonstrable experience in proposing and negotiating solutions and pricing. •Strategic thinking, analytical, and logical reasoning skills. •Results-oriented, resilient, persuasive, and self-motivated. •High level of accuracy and attention to detail. •Strong written and verbal communication skills. •Strong interpersonal skills with a collaborative mindset to work well with cross-functional teams and partners. Compensation: •This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!