Hiring: Director, Brand and Product Marketing Company: Royal Caribbean Group Location: Miami, FL Job Posted Time: 2026-09-10 14:09:45 Employment Type: On-site Target Skills & Keywords : Microsoft Excel, Microsoft PowerPoint, Project Management About the job Experience: •12+ years of relevant experience in brand marketing, product marketing, or integrated marketing, ideally within travel, hospitality, cruise, or consumer lifestyle brands. Required Skills: •The Director leads and develops the Brand and Product Marketing team, while personally driving strategic alignment across Product, Creative, Revenue Management, and Sales. •This is a senior, cross-functional leadership role for someone who can set brand and product marketing strategy at the portfolio level, translate it into a clear operating plan for the team, and represent that strategy creatively and credibly in front of executive leadership. •Own the strategic direction of the Celebrity Cruises brand, translating brand vision and growth targets into a clear, differentiated brand positioning and product narrative across every guest touchpoint. •Lead go-to-market strategy for new ships, itineraries, onboard experiences, and product innovations, partnering with Product and Revenue Management teams to bring compelling offerings to market and drive demand. •Partner closely with Product, Creative, Revenue Management, Sales, and channel teams to ensure brand and product marketing initiatives are seamlessly integrated across product launches, itineraries, and the guest journey. •Leverage consumer insights, competitive intelligence, and guest feedback to inform brand positioning and product marketing decisions, continuously refining strategy to strengthen ROI and stay ahead of market trends. •Serve as the guardian of brand integrity, ensuring every product marketing asset, campaign, and guest communication reinforces brand positioning, tone, and the broader Celebrity Cruises brand promise. •Lead the exploration of new brand and product marketing approaches, technologies, storytelling formats, and guest engagement opportunities that keep Celebrity Cruises ahead of the market. Qualifications: •Bachelor's degree in Marketing, Business, Communications, or related field required; MBA highly preferred. •Excellent communication skills, highly organized, with strong attention to detail and the ability to multi-task. •Demonstrated capacity to think critically, take initiative, and work autonomously. •Exceptional communication and relationship-building skills. •Project management experience and skillset. •Program knowledge: Microsoft PowerPoint, Excel, Word, Outlook; SharePoint a plus. •We know there's a lot to consider. •As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon! •No im migration sp onsorship is offered. •Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!