Hiring: Director, Audience & Content Strategy, Filene Company: TruStage Location: Madison, WI Job Posted Time: 2026-09-11 13:10:18 Employment Type: Hybrid Target Skills & Keywords : AI, Accessibility, Content Strategy, LLM About the job Required Skills: •Define Filene’s audience segmentation, role-based audience taxonomy, and messaging frameworks to support audience and organizational growth. •Translate member insights, feedback, and cross-channel data into actionable audience strategies, content pathways, and engagement opportunities. •Partner across Membership, Research, Innovation, Advisory Services, Product, and Marketing to identify evolving audience needs and opportunities. •Establish audience-level performance measures and use a test-and-learn approach to continuously improve messaging and engagement. •Content Strategy & Editorial Leadership •Own Filene’s enterprise content and editorial strategy, roadmap, and calendar, aligning content priorities with audience needs and organizational objectives. •Serve as Filene’s editor-in-chief, translating research and complex ideas into compelling, accessible content while ensuring narrative, editorial, and brand consistency. •Champion a “create once, repurpose everywhere” approach that extends Filene’s ideas across audiences, channels, and formats. Qualifications: •Bachelor’s degree in Marketing, Communications, Business or related field required. •Demonstrated experience developing and executing audience, content, messaging, and channel strategies tied to measurable business outcomes. •Strong strategic and hands-on orientation, with the ability to move from defining strategy and messaging to personally creating content, managing channels, analyzing results, and optimizing execution. •Comprehensive expertise in multi-channel marketing and how messaging, content, and creative should adapt across social media, web, email, thought leadership, events, and other channels. Hands-on experience managing social media strategy and execution strongly preferred. •Exceptional writing, editing, storytelling, and presentation skills, with the ability to translate complex research, products, services, and ideas into clear, compelling narratives for diverse audiences. •In-depth knowledge of audience segmentation, lifecycle messaging, editorial planning, brand development, and product/value proposition positioning. •Solid functional working knowledge of SEO, GEO, AI-powered discovery, and evolving digital content ecosystems, with the curiosity and ability to adapt as audience behaviors and platforms change. •Strong business and analytical acumen, with the ability to evaluate content investments, interpret performance data, and connect marketing activity to organizational growth, engagement, retention, and revenue objectives. •Thrives in a small, highly collaborative organization where senior leaders wear multiple hats and are expected to both set direction and personally execute priority work. •Highly organized, adaptable, and comfortable managing multiple priorities and shifting quickly as organizational needs evolve. Compensation: •$104,200 - $156,300 / year •Flexible work environment (work from home / hybrid options) •In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!