Digital Strategy Director

FTI Consulting - New York, NY

Hiring: Digital Strategy Director Company: FTI Consulting Location: New York, NY Job Posted Time: 2026-09-14 15:16:10 Employment Type: Full-time Target Skills & Keywords : Content Strategy, HubSpot, LLM, Salesforce, Segment About the job Experience: •5+ years of experience in strategic communications, with a focus on digital intelligence, digital strategy, and paid media, or related field Required Skills: •Serve on client teams and lead projects; advise on the implementation of digital intelligence, measurement, social and paid strategies. •Guide and manage social listening, monitoring and digital intelligence activities to determine topics, trends, and other factors that lead to successful communications programs. •Identify new opportunities to grow the digital and insights business internally in the Strategic Communications segments, across other FTI segments, and externally. •Employ consumer and media intelligence platforms to derive insights about client campaigns and initiatives, determining strategy as a result. •Conduct and interpret A/SEO audits to diagnose content gaps, keyword authority, crawlability issues, and competitive positioning. •Monitor and report on organic search performance using platforms including Google Search Console, SEMrush, or equivalents, and translate findings into actionable strategy. •Identify ways for clients to best communicate on digital media, prioritizing audiences, channels, content, and other factors through the interpretation of data and analytics. •Evaluate audience engagement with client communications through the use of new tools, AI and product. Qualifications: •Track record in AEO/AIO and search strategy, including emerging AI-related platforms like Profound •Knowledge of and experience with social listening platforms such as Brandwatch and Meltwater •Proven ability of converting insights into recommendations and imperatives for multichannel paid media plans across social media, search, programmatic, direct-to-publisher and other channels •Applicants must be currently authorized to work in the United States on a full-time basis; the employer will not sponsor applicants for work visas •Demonstrated capacity to travel to clients and FTI office(s) as needed •Consulting experience and digital advocacy experience is a plus •Strong communications skills, including ability to successfully contribute to a fast-paced team environment and to be responsive to ever-changing sector and client needs •Demonstrated experience developing and executing search strategies that drive measurable results, including technical SEO, on-page optimization, and content strategy. •Operational familiarity with CRM and marketing cloud a plus (e.g. Salesforce, Hubspot, Adobe Experience Cloud, etc.) •Demonstrated ability to advise on campaigns based on data and insights and convert campaign performance reporting into actionable insights recommendations Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!