Hiring: Digital Marketing Strategist Company: Paychex Location: Rochester, NY Job Posted Time: 2026-09-15 14:54:36 Employment Type: Full-time Target Skills & Keywords : HubSpot, Microsoft Excel, SQL, SaaS About the job Experience: •5 years of hands-on experience in paid media / digital advertising, in-house or agency-side, with direct platform experience across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager; programmatic/DSP experience (StackAdapt or similar) strongly preferred. Required Skills: •Serve as the primary internal owner of the agency relationship — briefing, reviewing plans, and holding the team accountable for performance across paid search, paid social, and programmatic/display (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, StackAdapt/CM360, and emerging channels). •Manage and help optimize a $10M+ annual paid media budget in collaboration with the agency, ensuring efficient pacing, channel mix, and return on ad spend. •Build and maintain performance dashboards and reporting (HubSpot, GA4, platform-native tools) that track CAC, channel efficiency, funnel conversion, and budget pacing against goal. •Dig into campaign- and channel-level data to spot optimization opportunities and risks — creative fatigue, measurement inflation, broken tracking or conversion feeds, budget concentration — and turn findings into clear recommendations. •Partner with the agency on quarterly and annual planning, audits, and new-channel tests, and help stand up measurement as our CDP and media mix model (Google Meridian) come online. •Stay current on platform updates, betas, and best practices across all managed channels, bringing forward opportunities to test and scale. •Collaborate cross-functionally with sales, product marketing, and marketing operations to keep paid media strategy aligned with company-wide CAC reduction and growth targets. •Maintain data integrity across ad platforms, CRM, and reporting tools, flagging and resolving tracking or attribution gaps. Qualifications: •Bachelor's Degree in Business, Marketing or another relatable field - Preferred •3–5 years of hands-on experience in paid media / digital advertising, in-house or agency-side, with direct platform experience across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager; programmatic/DSP experience (StackAdapt or similar) strongly preferred. •Strong data analysis skills: advanced Excel/Google Sheets required; experience building or maintaining dashboards (HubSpot, GA4, Looker, Tableau, or similar) required; SQL a plus. •Track record of managing external agency or vendor relationships and holding them accountable to KPIs. •Operational familiarity with AI-assisted analytics or reporting tools used to improve marketing productivity. •Solid functional working knowledge of B2B or SMB SaaS acquisition funnels and core metrics (CAC, LTV, conversion rate, ROAS). •Strong written and verbal communication skills — able to translate data into a clear point of view for non-analytics stakeholders. •Highly organized and detail-oriented, comfortable operating in a fast-paced, metrics-driven environment with shifting priorities. •Bachelor's degree in marketing, analytics, business, or a related field, or equivalent practical experience. Compensation: •$79,400 - $124,700 / year •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!