Hiring: Digital Marketing Specialist - Agent Marketing Company: State Farm Location: Bloomington, IL Job Posted Time: 2026-09-17 02:36:15 Employment Type: Remote Target Skills & Keywords : Program Management, Vendor Management About the job Experience: •3+ years of professional experience in digital marketing, digital media, Paid Search, SEO, or performance marketing. Required Skills: •We are seeking a results-driven •To join our Agent Marketing Digital and Social Programs team, with primary responsibility for Paid Search and Search Engine Optimization (SEO) •. This role will help lead the strategy, execution, performance management, and ongoing evolution of agent-level search programs designed to drive measurable business results. •While Paid Search and SEO are the primary focus, this role sits within a broader Digital and Social Programs team. The ideal candidate understands how Search works alongside •Paid and Organic Social, Display and Programmatic Media, Streaming Audio and Video, Connected TV, Demand Generation, and other emerging digital channels to create an effective, integrated digital marketing strategy. •The ideal candidate is equal parts strategic, analytical, and hands-on. Success requires curiosity, strong digital media expertise, comfort working with performance data, effective vendor management, and the ability to operate in a complex, matrixed environment. •Paid Search Strategy, Execution and Performance Management •Develop and manage agent-level Paid Search strategies aligned to business objectives, customer needs, budgets, and performance KPIs. Qualifications: •Bachelor’s degree required. •Demonstrated Paid Search expertise, including campaign strategy, setup, keyword strategy, bidding, budgeting, pacing, testing, optimization, and performance analysis. •In-depth knowledge of SEO, including technical SEO, local search, keyword strategy, on-page optimization, content considerations, organic performance measurement, and search engine best practices. •In-depth knowledge of digital performance metrics and the ability to diagnose performance issues and recommend appropriate actions. •Highly analytical with the ability to translate large or complex performance datasets into clear insights and recommendations. •Strong vendor and agency management experience, with the ability to challenge recommendations, provide strategic direction, and hold partners accountable for results. •Solid functional working knowledge of complementary digital channels, including Paid and Organic Social, Display and Programmatic Media, Demand Generation, Connected TV, Streaming Audio and Video, YouTube, and local digital media. •Understanding of how Paid Search, SEO, and other digital channels work together across the consumer journey. •Curiosity and working knowledge of emerging digital and AI-driven advertising capabilities and their potential impact on Search and digital marketing. •Proven ability to manage multiple complex initiatives, priorities, budgets, and partners simultaneously. Compensation: •$97,000 - $123,000 / year •Flexible work environment (work from home / hybrid options) •Competitive benefits and rewards package •Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!