Digital Marketing Manager, International

American Heart Association - Dallas, TX

Hiring: Digital Marketing Manager, International Company: American Heart Association Location: Dallas, TX Job Posted Time: 2026-09-15 13:14:04 Employment Type: Full-time Target Skills & Keywords : Google Analytics, HubSpot, Project Management, User Experience About the job Experience: •Five (5) to Seven (7) years of digital marketing experience. Required Skills: •HubSpot Leadership •Serve as the International team's subject matter expert for HubSpot Marketing Hub and Sales Hub. •Develop and execute email marketing campaigns, automation workflows, lead nurturing programs, landing pages, forms, audience segmentation, and reporting dashboards. •Design and optimize lead management processes, including lead scoring, lifecycle stages, routing, qualification, and handoff workflows between marketing and sales teams. •Build and maintain sales pipelines, deal stages, dashboards, reporting, and automation that improve visibility into revenue performance. •Ensure excellence in email deliverability, campaign tracking, CRM governance, compliance, user experience, and data integrity. •Create scalable marketing and sales processes that support international growth and operational efficiency. •Plan and execute integrated marketing campaigns for ECC courses, Stroke programs, International Quality Improvement initiatives, events, and product launches. Qualifications: •Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience. •Three (3) years of digital marketing experience. •Expert-level knowledge of HubSpot, including marketing automation, workflows, email marketing, segmentation, lead nurturing, lead scoring, CRM management, pipeline administration, sales automation, reporting, dashboards, and campaign management. •In-depth knowledge of CRM administration, data governance, and system integrations. •Proven success managing digital advertising, lead generation, and conversion optimization programs. •Excellent project management, analytical, and communication skills. •Demonstrated capacity to collaborate effectively across cultures, regions, and time zones. •Demonstrated capacity to travel 10% local and overnight stay. •Healthcare, education, nonprofit, training, certification, or quality improvement marketing experience. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!