Hiring: Digital Marketing Director Company: Patriot Mobile Location: Grapevine, TX Job Posted Time: 2026-09-16 15:14:10 Target Skills & Keywords : Google Analytics, Project Management About the job Experience: •Minimum of 5 years (prefer 8+) of digital marketing experience with significant experience in Google Ads, SEM/SEO required. •Minimum 2 years’ experience managing or leading teams required •Demonstrated experience in inheriting and improving existing marketing programs and teams preferred. Required Skills: •Manage and lead an existing digital marketing team, including setting expectations, providing coaching, and conducting performance evaluations. •Assess current team capabilities, workflows, and output quality; identify areas for development and implement strategies to address. •Interface directly with leadership and Human Resources on departmental policies, procedures, and personnel matters in accordance with company policy. •Data, Analytics & Performance Management •Develop and execute a comprehensive reporting framework across all digital channels, ensuring all key initiatives are measured against clearly defined KPI’s and business outcomes. •Develop and maintain dashboards providing real-time visibility into campaign performance, channel ROI, acquisition cost, lifetime value, and conversion metrics. •Conduct regular analyses to identify what’s working along with underperforming campaigns, with suggested budget reallocation or modification. Present insights and recommendations to senior leadership on a regular cadence. •Implement and maintain proper attribution modeling, tracking infrastructure, and tagging across all digital touchpoints to ensure data integrity and accurate ROI assessment. Qualifications: •Demonstrated success in evaluating, optimizing, and scaling effective digital marketing programs. •Deep expertise in Google Ads (Search, Display, Performance Max, YouTube), Google Analytics (GA4), Google Tag Manager, and Google Search Console. •Strong knowledge of SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, or similar) with ability to execute technical and content-driven SEO strategies. •Strong analytical mindset with proven ability to build dashboards, interpret complex data, and translate insights into action. Comfortable with Google Analytics, Looker Studio, and Tableau or similar. •Demonstrated ability to assess team performance, improved processes, and raise the bar across a marketing function. •Excellent communication and leadership skills with the ability to collaborate effectively at all levels. •Strong project management skills with the ability to manage multiple priorities simultaneously. •Must be able to sit or stand for long periods of time. •Must be able to work in a variety of spaces to include cubicle, counter, and or desk areas. •Must be able to lift and move items up to 25 pounds. Compensation: •$160,000 - $190,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!