Hiring: Digital Content and News Director - KFBK Company: iHeartMedia Location: Sacramento, CA Job Posted Time: 2026-09-15 11:59:15 Employment Type: Full-time Target Skills & Keywords : Google Analytics, HubSpot, Microsoft Office, Project Management, Salesforce, Segment About the job Experience: •5-8 years of work experience in Journalism/Marketing •Samples of demand generation marketing and/or online sites •Media experience preferred as a news reporter, anchor, or producer Required Skills: •Oversees online news content activities for KFBK, including KFBK's social media. •Oversees the planning, development and acquisition of content for online sites, a discrete portion of online sites, or an assigned market segment. •Creates, enhances, and sets the direction and tone of online content. •Creates measurable demand generation campaigns that drive traffic to iHeartMedia’s websites. •Owns all aspects of demand generation, acquisition and online marketing, including landing pages, advertising (display, retargeting, mobile, in-app and other advertising); ensures quality. •Collaborates with Marketing, Operations, Sales, support and senior management team members to shape goals, strategies and tactics. •Devises unique, creative ideas for new features, content and enhancements that advance objectives and strategic plan. •Evaluates, selects and manages outside vendors as appropriate, including direct marketing agencies, email providers, list brokers, etc. Qualifications: •Proficient in Microsoft Office suite, social networking platforms, Google Analytics, Hubspot and Salesforce or similar tools •Demonstrated capacity to adapt in real-time to different breaking local news and/or national trending topics •Knowledge of social apps including Social Flow, Hootsuite and Tweetdeck required •Operational familiarity with Adobe Creative Suite is a plus •Demonstrated capacity to learn news systems quickly •Highly proficient in digital content including websites, social media, blogs and mobile/tablet applications, video, etc. •Demonstrated excellence in demand generation marketing •Excellent oral and written communication skills; proven writing, editing, proofreading and copywriting skills •Excellent project management skills; strong attention to detail, and high work standards •Demonstrated capacity to work independently and collaboratively with a matrixed team Compensation: •$70,304 - $80,000 / year •Employer sponsored medical, dental and vision with a variety of coverage options Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!