Digital Communications Coordinator

Plymouth Rock Assurance - Greater Boston

Hiring: Digital Communications Coordinator Company: Plymouth Rock Assurance Location: Greater Boston Job Posted Time: 2026-09-10 11:03:39 Employment Type: Internship Target Skills & Keywords : A/B Testing, HubSpot, Quality Assurance, Salesforce About the job Experience: •1 to 2 years of relevant experience; internship or academic project experience in email marketing or social media is a plus. •2 years of relevant experience; internship or academic project experience in email marketing or social media is a plus. Required Skills: •Build and format email campaigns from creative briefs and approved copy, incorporating layout, design elements, links, personalization, and audience segmentation. •Manage email quality assurance, scheduling, and deployment, ensuring accuracy, functionality, brand consistency, proper rendering, and list accuracy. •Monitor and analyze email performance across key metrics, identifying trends, anomalies, and actionable insights to inform and optimize future communications. •Conduct A/B testing and other optimization efforts, documenting results and applying learnings to improve email performance and engagement. •Manage the day-to-day execution of Plymouth Rock’s agent-facing LinkedIn and Facebook pages, developing and publishing content aligned with the content calendar, brand voice, and social media strategy. •Monitor social channels and manage messages and comments, responding or routing inquiries as needed. •Track and analyze social media performance, identifying trends and opportunities to inform future content and strategy. •Co-manage the social media platform available to agents, maintaining content, troubleshooting issues, supporting users, and identifying opportunities to drive engagement. Qualifications: •Bachelor’s degree in marketing, communications, advertising, or a related field (or equivalent experience). •Hands-on experience building/formatting emails in an ESP (Salesforce Marketing Cloud, HubSpot, or similar) strongly preferred. •Strong organizational skills and attention to detail, with the ability to manage multiple sends/posts and deadlines simultaneously. •Comfortable working with performance metrics and reporting tools. •Strong writing and proofreading skills. •Insurance industry experience or familiarity with insurance products is a plus. Compensation: •$60,500 - $79,500 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!