Hiring: Demand Generation Marketing Manager Company: Sage Location: Atlanta, GA Job Posted Time: 2026-09-14 14:48:11 Employment Type: Hybrid Target Skills & Keywords : SaaS About the job Experience: •4 years of experience in B2B demand generation marketing targeting net-new prospects. •1 year after the start date) •At least 4 years of experience in B2B demand generation marketing targeting net-new prospects. Required Skills: •This role also closely collaborates with Product Marketing, Sales, Marketing Ops, Campaigns Hub, and Digital Hub teams to align strategy, optimize lead flow, strengthen marketing-to-sales handoff, and continuously improve performance through a system-driven, data-led approach. •Location Requirement: Hybrid; 3 days per week from either our Atlanta, Austin or Toronto office. •Develop and execute end-to-end multi-channel marketing strategies that generate demand, create intent, and drive pipeline and revenue outcomes. •Support ABM growth plays by identifying priority audiences, aligning cross-functional inputs, and coordinating campaigns that move target accounts through the funnel. •Optimize the full marketing funnel by identifying gaps, diagnosing root causes, and improving conversion through data, automation, and practical AI-enabled insights. •Partner with Product Marketing, Sales, and Marketing Operations on vertical strategies, messaging, and pipeline goals. •Own multi-channel campaign lifecycle from ideation through execution to opportunity creation and sales handoff. •Leverage data and predictive insights to monitor performance, forecast outcomes, and drive continuous improvement. Qualifications: •You have at least 4 years of experience in B2B demand generation marketing targeting net-new prospects. •You have owned full-funnel, multi-channel demand generation campaigns and programs-from lead acquisition through sales-qualified opportunity-across channels such as email, webinars/events, paid media, organic, search, or content syndication. •You can speak to the numbers behind your campaigns, including the metrics you tracked, what the results showed, the changes you made, and how the work contributed to qualified opportunities, pipeline, or revenue. •You have experience supporting account-aware or ABM-style marketing motions, including audience segmentation, account prioritization, coordinated plays, and sales alignment. •You bring a strong analytical mindset and are proficient with CRM, analytics, and AI-enabled marketing tools, using data to identify funnel gaps, diagnose performance, and determine where to optimize. •You are a proactive problem solver and effective communicator who works collaboratively across functions to move shared priorities forward and deliver measurable results. •You are known for your high emotional intelligence, effective communication skills with a collaborative, cross-functional approach to working style. •Who is Sage & Why Join? •Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence. •Build the skills shaping the next generation of B2B marketing: Go beyond traditional campaign execution by working across AI, automation, account-aware marketing, audience strategy, funnel optimization, and data-led decision-making. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!