Hiring: Demand Generation Manager (Remote - Hopkins, MN, Mishawaka, IN or Sandy/Lehi, UT) Company: Particle Location: Hopkins, MN Job Posted Time: 2026-09-15 10:29:55 Employment Type: Remote Target Skills & Keywords : HubSpot, SQL About the job Required Skills: •Own the full demand generation function including campaign strategy, channel execution, HubSpot marketing automation, and pipeline reporting across the Particle by Digi GTM motion. •Build HubSpot as the marketing platform of record, establishing lead scoring models, lifecycle stage definitions, campaign attribution, and MQL-to-SQL reporting that connects marketing activity directly to revenue outcomes. •Design and execute integrated campaign programs targeting Fleet and Asset Optimization and Connected Product buyer personas, coordinating messaging, content, channels, and timing from first touch through MQL handoff to sales. •Partner with the Growth Engineer to leverage existing Particle platform usage signals as demand generation inputs, activating behavioral triggers and product-qualified account data within HubSpot campaign workflows. •Develop and distribute content that drives organic traffic, builds credibility with developer and engineering audiences, and gives the sales team conversion-oriented assets they will actually use. •Manage paid acquisition programs across search and social, owning budget allocation, creative testing, and performance optimization with CAC and pipeline contribution as the primary success metrics. •Deliver monthly demand gen performance reporting to GTM and executive leadership with channel-level attribution, MQL volume, conversion rates, and clear optimization recommendations. •Coordinate with Sales and Customer Success on ICP targeting, campaign timing, and lead quality feedback so the demand gen program continuously improves against pipeline quality, not just MQL volume. Qualifications: •Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience Compensation: •$95,000 - $149,000 / year •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!