Hiring: Dealer Marketing Manager Company: Harbinger Location: Garden Grove, CA Job Posted Time: 2026-09-10 10:36:17 Target Skills & Keywords : HubSpot, Salesforce About the job Experience: •5+ years of dealer, retail, channel, field, or trade marketing experience; automotive, commercial vehicle, equipment, or mobility strongly preferred Required Skills: •Dealer marketing strategy: Translate national priorities, product launches, promotions, and brand campaigns into quarterly and annual plans for dealer groups and local markets. •Dealer relationships: Build trusted relationships with dealer principals, GMs, and sales/marketing leaders; serve as their primary marketing point of contact. •Local activation: Plan and support retail campaigns, open houses, product launches, test-drive events, roadshows, community partnerships, and fleet/customer clinics. •Campaign toolkits: Develop turnkey dealer assets — messaging, paid/organic digital, email, social, signage, POS materials, landing pages, event kits, and sales enablement. •Co-op / MDF governance: Manage dealer marketing funds, eligibility rules, approvals, claims, documentation, budget tracking, and ROI; improve utilization without weakening controls. •Brand & legal compliance: Ensure local activity follows brand standards, product claims, pricing rules, required disclosures, and approved creative; run regular audits and correct gaps quickly. •Incentives packaging: Translate federal, state, and local incentive programs (HVIP, Sourcewell, FEAP) into clear, dealer-ready sales tools. •Lead & retail performance: Track traffic, leads, appointments, test drives, conversion, sales contribution, and cost efficiency in CRM (HubSpot); recommend actions by dealer/market. Qualifications: •Track record of translating national campaigns into local activation and measuring results at market/partner level •Understanding of retail/dealer operations, local lead generation, CRM follow-up, and sales conversion •Strong presentation, facilitation, relationship-management, and conflict-resolution skills •Demonstrated capacity to analyze performance data and turn findings into practical recommendations •Able to travel (~35%) and maintain a regular cadence of in-person dealer visits; based in or able to relocate to the Garden Grove, CA area •Solid functional working knowledge of CRM (HubSpot/Salesforce), dealer/lead-management systems, and partner portals •Operational familiarity with fleet-electrification incentive programs (HVIP, Sourcewell, FEAP) Compensation: •$100,000 - $140,000 / year •Comprehensive Health, Dental & Vision (HDV) – 100% employee covered Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!