Hiring: Customer Lifecycle Marketing Manager Company: WEX Location: Maine, United States Job Posted Time: 2026-09-12 13:36:23 Target Skills & Keywords : Project Management About the job Experience: •5+ years of B2B marketing experience, ideally in the Financial Industry, Payments or Fintech. Required Skills: •This position requires a proven ability to lead and collaborate with core business and marketing •How You'll Make An Impact •Develop and implement ongoing programs & campaigns that enhance customer engagement, adoption, and retention, leading to measurable improvements in top-line and bottom-line growth. •Build and execute multi-channel customer-focused campaigns to increase adoption, ongoing usage and customer retention & satisfaction. •Spend time with customers to understand pain points, improve the customer experience, and tailor adoption strategies accordingly. •Track key metrics (e.g., product usage, churn rates, retention rates) to evaluate the success of lifecycle initiatives and optimize investments. •Partner with the business and Digital Marketing team to align on strategies for and execute on customer engagement. •Manage risks and resolve issues impacting deliverables or objectives effectively. Qualifications: •Bachelor’s degree in Business, Marketing, or related field, with 5+ years of B2B marketing experience, ideally in the Financial Industry, Payments or Fintech. Compensation: •$85,600 - $98,600 / year •Competitive benefits and rewards package •Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!