Hiring: CRM Program Lead Company: iHerb Location: United States Job Posted Time: 2026-09-17 09:53:55 Target Skills & Keywords : Asana, Confluence, Jira, SQL About the job Experience: •7+ years of marketing experience in CRM or retention marketing Required Skills: •Serve as the end-to-end owner for assigned CRM channels (e.g., direct mail/postcard, SMS/WhatsApp, push, or opt-in programs). •Define the strategy, roadmap, and KPIs for each program, aligned with iHerb’s customer lifecycle and retention goals. •Manage campaign planning and execution across owned channels, ensuring accurate targeting, personalization, testing, and delivery. •Develop segmentation, audience rules, and message frameworks to improve relevance and performance. •Oversee creative development and review processes for all campaigns and customer touchpoints. •Define key metrics and reporting for assigned channels: opt-in rates, delivery rates, engagement (CTR, open, click), conversion, and revenue contribution. Qualifications: •Strong communication skills: listening, verbal, and written •Strong analytical skills and comfort with data, metrics, and dashboards (Excel, Looker, Tableau, or similar) •Highly proficient in excel and project management tools (Asana) •Proven experience managing one or more CRM channels — such as direct mail, SMS, push notifications, or email. •Demonstrated ability to prioritize, manage multiple initiatives, and work cross-functionally. •Strong project management and organizational skills — able to translate vision into clear execution plans. •Strong analytical skills and familiarity with data tools (Excel, SQL, Tableau/Power BI). Compensation: •$77,234 - $110,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!