Hiring: CRM Manager Company: SCIENTIFIC GAMES Location: United States Job Posted Time: 2026-09-12 12:31:21 Target Skills & Keywords : Stakeholder Management About the job Required Skills: •Your mission is to maximize jurisdiction ROI and value of player relationships by designing and executing lifecycle-based CRM strategies that are personalized, measurable, and impactful. •Define lifecycle strategies across onboarding, activation, retention, reactivation, loyalty engagement, and churn prevention. •Develop test-and-learn roadmaps and optimization plans based on jurisdiction business objectives. •Translate customer behavior and business goals into actionable CRM recommendations. •Identify new engagement opportunities, audience strategies, and personalized lifecycle enhancements across jurisdictions. •Create, manage, and optimize automated and calendar-driven CRM programs that drive incremental activity and revenue across all player lifecycle stages (new, active, inactive). •Develop workflows for email, push notifications, and other relevant channels tailored to player journeys. •Support onboarding of new jurisdictions, ensuring full understanding of CRM capabilities, limitations, and best practices. Qualifications: •Proven experience in CRM, ideally within digital gaming, lottery, or consumer engagement industries. •Hands-on expertise with Optimove or similar CRM platforms (Optimove certifications a plus). •Operational familiarity with CRM data models, customer attributes, integrations, and marketing technology ecosystems. •Proficiency in building and executing automated workflows, segmentation, and personalization campaigns. •Excellent communication, collaboration, and stakeholder management skills. •Demonstrated capacity to manage multiple projects simultaneously with a focus on deadlines, quality, and measurable outcomes. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!