Hiring: CRM Manager, Emerging Channels & Programs Company: Patagonia Location: Ventura, CA Job Posted Time: 2026-09-16 11:13:32 Employment Type: Remote Target Skills & Keywords : Project Management About the job Experience: •The CRM Manager, Emerging Channels & Programs is responsible for bringing Patagonia's emerging businesses, channels, and customer programs to life through execution and operational ownership. Required Skills: •Serve as the primary retention lead for emerging businesses, channels, and customer programs, including (but not limited to) initiatives such as Worn Wear and Direct Mail, owning the planning, briefing, testing, execution, and performance reporting of campaigns and lifecycle programs. •Translate business needs and objectives (ex. Trade-In customer acquisition targets, revenue per mailer goals) into coordinated omni-channel retention strategies and customer touchpoints. Partner with cross-functional teams to prioritize, operationalize, and deliver programs that support customer engagement and business objectives. •Independently build, deploy, and manage email, SMS, and customer communication programs from intake through launch, for all: campaign, lifecycle, transactional. •Partner with retention team on audience segmentation; Own campaign setup, scheduling, QA, testing, send readiness, and campaign production timelines. •Monitor program performance, develop recaps, share actionable insights, and identify opportunities to improve customer experiences, processes, and program effectiveness. •Use customer insights, market research, competitive benchmarking, digital marketing trends, and evolving privacy regulations to identify opportunities that improve customer experiences, optimize workflows, and increase the effectiveness of retention marketing programs. •Document learnings and best practices to support future program growth and scalability. Qualifications: •Analytical & Solutions-Oriented - You use data, insights, and business context to identify opportunities and challenges. You are naturally curious, ask thoughtful questions, and translate findings into practical solutions with measurable outcomes. •Self-Starter - You are comfortable taking ownership of work from intake to execution. You proactively identify next steps, navigate ambiguity, and ensure projects move from idea to launch with minimal oversight. •Detail-Oriented & Execution Focused - You take pride in delivering high-quality work. You are highly organized, manage multiple priorities with ease, and thrive in fast-paced environments where precision and follow-through matter. •Collaborative - You enjoy bringing people together to move work forward. You build strong partnerships across Marketing, Creative, Analytics, Technology, and Business teams, balancing stakeholder needs while maintaining momentum toward shared goals. •Strong Communicator - You have excellent written and verbal communication skills. You are an active listener, a thoughtful collaborator, and can adapt your communication style to different audiences to build clarity, alignment, and trust. •3–5+ years of experience in CRM, lifecycle marketing, or retention marketing. •Hands-on experience building and deploying customer marketing campaigns, journeys and transactional communications in modern ESPs (ex. Klaviyo, Iterable). •Strong organizational and project management skills with exceptional attention to detail. •Demonstrated capacity to work independently while collaborating effectively across teams. Compensation: •Flexible work environment (work from home / hybrid options) •Competitive benefits and rewards package •Patagonia offers a comprehensive benefits package, including medical, dental, vision, retirement and leave of absence plans Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!