Hiring: CRM Lead Company: Harper Location: San Francisco, CA Job Posted Time: 2026-09-03 07:38:03 Employment Type: On-site Target Skills & Keywords : HubSpot, Mixpanel, SQL, Salesforce, Segment About the job Experience: •5+ years of CRM or lifecycle marketing experience, with direct ownership of retention and engagement outcomes Required Skills: •Own the full CRM strategy. Design and run lifecycle programs that drive retention, upsell, cross-sell, and referrals across Harper's customer base. •Build and optimize automated sequences. Trigger-based, behavior-driven campaigns that reach customers at the right moment with the right message. •Find and close revenue leaks. Audit the journey for where policies lapse, engagement drops, or referrals stall — then build the programs that fix it. •Segment and personalize. Build audiences by industry, policy type, lifecycle stage, and engagement signal to drive relevance at scale. •Own referral and advocacy. Turn happy customers into a growth channel with structured referral and testimonial programs. •Drive measurable revenue. Tie every program to retention, LTV, and revenue impact — not vanity metrics. Qualifications: •You've owned CRM end-to-end for a company with a large, active customer base — not just managed a tool. •You think in revenue terms: retention, expansion, referral, and reactivation — and you report on LTV and revenue, not open rates. •You've built segmentation strategies from scratch and can explain the logic behind every audience you create. •You're as comfortable writing the brief for a drip sequence as you are pulling cohort data to evaluate it. •You've worked in a fast-moving environment where you had to prioritize ruthlessly and ship quickly. •You believe the best CRM is invisible to the customer — it just feels like the company knows them. •You're based in San Francisco or willing to relocate. •The reality — read this before you apply •Schedule: Monday–Friday, long days, in the building with the team. •Hands-on experience building automated campaigns in at least one major CRM or marketing automation platform (HubSpot, Salesforce Marketing Cloud, Klaviyo, Iterable, Braze, or comparable) Compensation: •Health, dental, and vision insurance Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!