Hiring: Corporate Vice President, Director, AI Search Company: New York Life Location: New York, NY Job Posted Time: 2026-09-10 11:15:48 Employment Type: Hybrid Target Skills & Keywords : Content Strategy, LLM, Large Language Model, Machine Learning, Product Management, Product Strategy, RAG, Wealth Management About the job Experience: •10+ years of progressive experience in digital strategy, product strategy, content strategy, or marketing strategy, with demonstrated responsibility for cross-functional programs or capability portfolios. •5+ years working with AI, machine learning, or emerging technology in a strategy, product, or consulting capacity, with applied experience in consumer-facing or marketing contexts. •Demonstrated experience in financial services, insurance, retirement, or wealth management, with working knowledge of the regulatory environment across consumer protection domains. •Prior experience leading or contributing to SEO, content strategy, or digital discoverability programs; direct experience with AI search, AEO, or generative search optimization strongly preferred. •Track record of hands-on AI experience concept development, experimentation, or prototyping in partnership with design and technology teams. Required Skills: •AI Search, Acquisition, and AI-Mediated Demand Strategy •Collaborate cross-functionally to define and maintain strategic frameworks for how New York Life’s content, knowledge assets, and brand voice should be structured, optimized, and governed to perform in large language model and AI-generated answer contexts. •Drive cross-functional collaboration with Content Strategy, Brand, Experience Design, VOC, Performance Marketing, Enablement, AI Product Management, and Technology teams to translate AEO/GAO strategy into actionable programs, content standards, and workflow integrations. •Define AI-driven acquisition strategies that leverage AI search, AI-mediated discovery, and AI-enabled marketing channels to generate and capture demand across product lines and audience segments, including consumer acquisition and field recruiting awareness. •Partner with Experience Design and research/voice of customer teams to map and optimize AI-influenced acquisition journeys, identifying where AI touchpoints create entry points and guide prospects into the right areas of New York Life. •Partner with analytics, Consumer Marketing, Performance Marketing, and Growth teams to establish measurement frameworks for AI search presence and AI’s contribution to acquisition outcomes, including attribution across AI-mediated touchpoints. •Develop and maintain a competitive intelligence practice for AI search, monitoring how New York Life and key competitors are represented across AI search platforms. •Distinguish credible AI search optimization approaches from vendor hype, maintaining a pragmatic, evidence-based program that prioritizes sustainable content quality over short-term tactics. Qualifications: •Bachelor’s degree in Business, Marketing, Product Management, Human-Computer Interaction, or a related field; Master’s degree preferred. •Operational familiarity with adtech and martech platforms, digital experience platforms (DXP), or content management ecosystems as they relate to AI-enabled marketing and experience delivery. •Prior management consulting or advisory experience, particularly in financial services or insurance transformation. •Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program. •At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. •As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!