Hiring: Content Strategy Lead, Amazon - Marketplace Partnership Company: Front Row Location: New York, NY Job Posted Time: 2026-09-12 10:58:31 Target Skills & Keywords : A/B Testing, Content Strategy, Project Management About the job Experience: •3+ years of experience in ecommerce content strategy, marketplace strategy, merchandising, or digital creative roles, ideally with exposure to Beauty, Wellness, and/or CPG brands. Required Skills: •This role is ideal for someone who is highly organized, creative, performance-minded, and fluent in marketplace content fundamentals. The Content Strategist will use established team frameworks, marketplace best practices, consumer insights, and performance data to identify content opportunities and develop recommendations across their accounts. •This role is highly collaborative and cross-functional, partnering closely with Design, SEO, Performance Marketing, Insights, and Brand Strategy teams to bring marketplace content strategies to life while continuing to build expertise in performance-driven content optimization, testing, and strategic client leadership. •Manage day-to-day content strategy and execution for a portfolio of 7–10 marketplace accounts across Beauty, Wellness, and CPG brands, serving as the primary day-to-day content partner for assigned clients. •Develop and maintain content roadmaps aligned with client objectives, seasonal priorities, new product launches, and evolving marketplace opportunities. •Develop creative strategies and briefs across Amazon PDPs, A+ Content, Brand Stores, Bundles, and Ad Creatives (SP, SPV, SBAs, SBVs, DSP), translating brand strategy, SEO/AEO/GEO inputs, customer feedback, performance insights, and marketplace trends into actionable content recommendations. •Manage content development and execution for new product launches, coordinating marketplace content requirements, deliverables, and timelines with clients and cross-functional teams. •Conduct regular content audits and review marketplace performance to identify gaps and optimization opportunities, leveraging a variety of proprietary and third-party tools, performance data, consumer insights, and competitive intelligence to support creative decisions. •Actively facilitate and support development and execution of A/B and multivariate tests, documenting results and translating learnings into ongoing content updates and optimization opportunities. Qualifications: •2–3+ years of experience in ecommerce content strategy, marketplace strategy, merchandising, or digital creative roles, ideally with exposure to Beauty, Wellness, and/or CPG brands. •Proven experience developing and optimizing Amazon content, including PDPs, A+ Content, Brand Stores, imagery, and copy, with proficiency in Amazon Seller Central and/or Vendor Central. •In-depth knowledge of marketplace content best practices, consumer insights, and content-performance metrics, with the ability to translate learnings into actionable creative recommendations. •Operational familiarity with marketplace SEO, AEO, and GEO principles and how they inform content strategy and discoverability. •Hands-on experience supporting or executing A/B testing and using results to inform content optimization and creative decisions. •Operational familiarity with AI tools such as Claude and ChatGPT, with the ability to leverage AI-assisted workflows to improve efficiency and scale research, briefing, and content development while maintaining a high standard of quality. •Strong project management and prioritization skills, with the ability to balance multiple clients, projects, and deadlines simultaneously. •Strong presentation, collaboration, and communication skills, with comfort presenting recommendations and work internally and to clients. •Demonstrated capacity to translate brand strategy, insights, and marketplace requirements into clear, actionable creative briefs. Compensation: •$70,000 - $95,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!