Hiring: Content Marketing Specialist Company: Plymouth Rock Assurance Location: Greater Boston Job Posted Time: 2026-09-10 11:03:39 Employment Type: On-site About the job Experience: •7 years of professional copywriting experience, preferably within insurance, financial services, or a similarly regulated industry Required Skills: •Produce, edit, and serve as the final reviewer of copy across all three audience lanes: Agent, Customer, and Sales Enablement, ensuring all content meets established brand, tone, and quality standards prior to distribution •Define and maintain brand voice guidelines for each audience lane, ensuring consistency and alignment across all communications •Function as the team's copy authority, providing structured feedback and upholding editorial standards across channels and programs •Develop SEO-optimized web copy in support of content and search strategy •Write and maintain agent profile content •Author press releases and support broader public relations initiatives •Produce internal communications for field and cross-functional audiences •Support program-specific content needs, including Sports Partnerships and Safe Driving initiatives Qualifications: •5–7 years of professional copywriting experience, preferably within insurance, financial services, or a similarly regulated industry •Demonstrated ability to develop and adapt copy for multiple audiences and communication contexts •Strong editorial judgment with a track record of elevating copy quality across teams •Solid functional working knowledge of SEO best practices and experience writing for search •Applied hands-on capability in generative AI tools and a proactive approach to leveraging technology in content workflows •Demonstrated capacity to manage multiple priorities and collaborate effectively across functions •A portfolio demonstrating range across marketing copy, long-form content, and communications Compensation: •$90,000 - $115,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!