Hiring: Content Marketing Manager Company: SolarWinds Location: Austin, TX Job Posted Time: 2026-09-10 13:14:50 Target Skills & Keywords : Asana, Content Strategy, Project Management About the job Experience: •5+ years of experience as a copywriter, digital focus a plus Required Skills: •Your primary responsibilities will include copywriting various types of marketing content and writing brand-level copy for banner ads, website landing pages, and much more. •Oversee and manage the customer content journey for SolarWinds Observability, including, ensuring each stage of the journey has the right content aligned to ICPs and personas to move customers from adoption to retention to expansion to advocacy. •Manage the content calendar for the Observability Expand Demand Generation team. •Creates compelling content (email, PPC, event copy, landing pages and more) to support full-funnel customer campaigns across various platforms •Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content •Develop content series and editorial calendars that balance evergreen educational content with timely commentary on market shifts, observability and AI developments •Leverage generative AI tools to assist in content creation like blog posts, paid ads, emails, product descriptions, or website copy. Instead of starting from a blank page, use AI to generate ideas, outlines, or drafts, then shape the content so it sounds clear, useful, and human. •Align messaging of demand gen content with company best practices, personas, and overall brand guidelines Qualifications: •Bachelor’s degree in English, Marketing, Communications, or related field •Proven experience as a writer, Content Marketing Manager or similar role in a B2B or B2C environment •Operational familiarity with Generative AI tools for scalable content creation •Excellent written and verbal communication skills with a strong attention to detail •Understanding of SEO and digital content optimization with a familiar of SEO tools •Strong leadership and project management skills, with the ability to manage multiple projects simultaneously •Background in IT software a plus •SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law. •All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!