Hiring: Consumer Insights Researcher, Brand Health Salt Lake City, UT Company: Western Governors University Location: Salt Lake City Metropolitan Area Job Posted Time: 2026-09-13 10:43:01 Employment Type: Full-time Target Skills & Keywords : Project Management, REST, Workday About the job Experience: •2+ years of experience in market research, especially in competitive analysis and brand health consumer insights, or experience management. Experience in lieu of education Required Skills: •This role partners deeply with marketing, brand, web, analytics, and senior stakeholders across the university. The ideal candidate is a structured thinker, a strong communicator, and someone who can translate complex data into clear, strategic recommendations. •Bring quantitative and qualitative insights into daily decision-making across the organization. •Design and execute research initiatives using multiple methods (e.g., surveys, interviews, observations, UX research, secondary data, syndicated sources). •Triangulate insights from varied data sources to build holistic stories and strategic recommendations. •Identify emerging trends, unmet needs, and segmentation opportunities to guide marketing, brand, and enrollment strategies. •Performs other job-related duties as assigned. •Support and occasionally lead research projects that assess market conditions, competitor positioning, and category trends. •Partner cross-functionally with internal and external research partners to execute high-quality studies that address specific business questions. Qualifications: •Strong command of consumer insights, research design, and data interpretation. •Proficiency in qualitative and quantitative methods; ability to triangulate multiple data sources. •Demonstrated capacity to synthesize complex information into clear, actionable insights. •Comfort collaborating with senior stakeholders and presenting findings to non-research and non-technical audiences. •Excellent communication, storytelling, and visualization skills. •Strong project management and prioritization capability within a cross-functional environment. •Operational familiarity with competitive intelligence tools, primary data collection platforms (e.g., Qualtrics, SurveyMonkey, UserTesting), secondary data sources, and syndicated research is a plus. •Demonstrated capacity to travel occasionally to support marketing initiatives or university events. •Bachelor’s degree in marketing, business, research, analytics, social science, or related field. •Master’s degree in marketing, business, communications, social science, or related field. Compensation: •$82,700 - $124,000 / year •Including, brand consideration, awareness, equity, relevance, perception, preference Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!