Hiring: Brand Marketing Specialist Company: CarGurus Location: Boston, MA Job Posted Time: 2026-09-10 11:11:37 Employment Type: Hybrid About the job Experience: •2+ years of professional marketing experience, preferably in consumer brand or performance marketing Required Skills: •Work directly with the Brand Marketing Manager to determine our digital channel mix and investment strategy (e.g. Online Video, YouTube, Meta, TikTok). •Own the creative testing roadmap; partner with performance marketing and analytics teams to identify opportunities and structure testing plans. •Draft creative briefs that are rooted in our brand story, customer insights, channel best practices, and campaign learnings. •Project-manage internal creative teams and external agencies, managing feedback, securing approvals, and trafficking final assets to media partners. •Maintain the brand team’s asset library and proactively identify opportunities to leverage assets and messaging across the organization. •Partner with analytics and engineering teams to advance digital brand measurement capabilities and translate creative learnings into actionable optimization strategies. •Monitor industry trends and identify emerging opportunities to drive continuous channel testing and expansion to drive performance improvements. •Generate and present monthly reports for mid-funnel channels across all active regions (US, CA, UK). Qualifications: •Comprehensive expertise in creative strategy and production, with a proven ability to connect creative insights directly to performance metrics and business outcomes. •Strong creative instincts with the ability to give clear, actionable direction and feedback to agencies and creative partners. •A data-driven approach to decision-making, with a focus on balancing long-term brand building with short-term conversions. •Exceptional written, verbal, and presentation skills, with a track record of building cross-functional relationships and presenting to stakeholders. •Strong organizational skills and personal accountability, with experience managing budgets, project timelines, and competing priorities effectively. •Operational familiarity with leveraging generative AI tools to optimize creative workflows, speed up production, or streamline daily marketing tasks. •The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles. •Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training. •This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs). Compensation: •$70,000 - $87,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!