Hiring: B2B Marketing Specialist Company: CarGurus Location: Boston, MA Job Posted Time: 2026-09-12 11:11:37 Employment Type: Hybrid Target Skills & Keywords : Google Analytics, Project Management, Salesforce About the job Experience: •2+ years of experience in B2B marketing, preferably in a tech, marketplace, or other fast-paced growth environment. Required Skills: •Go-to-market support — Support launches and adoption efforts for dealer products, features, and programs in partnership with Product, Sales, and Account Management. •Campaign planning — Turn business goals into targeted, multi-channel marketing campaigns that drive acquisition, engagement, adoption, and retention. •Customer insights — Use dealer feedback, segmentation, and performance data to help inform messaging, campaign recommendations, and execution. •Positioning and messaging — Support product positioning and messaging that clearly communicates value and reflects dealer needs. •Campaign execution — Coordinate and execute campaigns across channels to deliver a consistent customer experience and support business goals. •Sales enablement — Create and maintain collateral, pitch decks, and other materials that help Sales communicate product value to dealers. •Performance optimization — Track results through reporting, testing, and analysis, and apply learnings to improve future campaigns. •Cross-functional execution — Stay organized across multiple priorities, collaborate closely with partners, and help turn strategy into action. Compensation: •$71,000 - $88,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!