Hiring: B2B - Director, Growth Marketing Company: CookUnity Location: New York, NY Job Posted Time: 2026-09-10 10:42:36 Target Skills & Keywords : Chef, Content Strategy, Salesforce, Stakeholder Management About the job Experience: •8+ years of experience in B2B growth marketing, demand generation, or go-to-market leadership, ideally within healthcare, corporate or enterprise services, or another multi-vertical business. •5 years with CookUnity, you get a 4-week paid sabbatical Required Skills: •This is a strategic and hands-on leadership role. You will set the roadmap, own the budget and performance targets, and lead the team responsible for content, paid media, CRM, events, organic channels, and website optimization. You will develop the existing team and build the additional capabilities the function needs as the business grows. •The ideal candidate understands how B2B buyers move from awareness to purchase, can translate that insight into differentiated vertical-specific GTM motions, and knows how to create strong operating rhythms with Sales. You will be the head of B2B Growth Marketing and will hold the function accountable for qualified pipeline and revenue. •GTM Strategy and Revenue Growth •Own the end-to-end B2B go-to-market strategy across Healthcare and Corporate, aligning marketing priorities with commercial goals. •Partner with Sales leadership to understand the sales motion, define and prioritize ICPs, identify buyer needs, and translate those insights into differentiated messaging and campaigns. •Build the full-funnel demand-generation roadmap, from awareness and lead generation through pipeline creation, conversion, expansion, and retention. •Establish goals and KPIs for marketing-sourced and marketing-influenced pipeline, conversion, acquisition efficiency, and revenue impact. •Own the B2B marketing budget and allocate investment based on performance and business priorities. Qualifications: •Proven track record building and scaling B2B GTM programs that generate measurable pipeline and revenue. •Comprehensive expertise in ICP development, segmentation, positioning, messaging, lead generation, sales motions, and funnel optimization. •Strong partnership with Sales, with experience creating shared goals, feedback loops, and programs that improve pipeline quality and conversion. •Demonstrated experience developing high-performing teams and building new capabilities as a function scales. •Strong analytical judgment and fluency with funnel, pipeline, attribution, and budget data. •Excellent communication and stakeholder-management skills, with the ability to align creative, commercial, operational, and technical teams. •A true player-coach who can set strategy, lead a team, and personally drive the highest-priority work. •Startup or high-growth experience preferred. •Demonstrated capacity to leverage generative AI to increase the quality and speed of work. •Builder Mentality: You bring ideas, create structure from ambiguity, and get excited about building what comes next. Compensation: •$230,000 - $270,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!