Hiring: AVP Marketing Strategy & Analytics Company: Horace Mann Location: Atlanta, GA Job Posted Time: 2026-09-12 13:03:30 Employment Type: Remote About the job Required Skills: •Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels. •Translate enterprise priorities into annual and multi-year channel strategies, forecasts, targets, investment choices, and performance roadmaps. •Establish key performance indicators and lead operational analytics across the distribution funnel to improve productivity, conversion, growth, retention, and profitability. •Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps in lead volume, quality, capacity, and execution and drive corrective action. •Partner with Marketing and channel leaders to increase qualified lead flow, improve conversion, and optimize spend based on measurable return. •Develop agent growth and market opportunity models that guide recruiting, expansion, investment, territory coverage, and channel capacity decisions. •Translate data into practical recommendations that help agents grow their businesses and strengthen sales execution. •Build and operationalize dashboards, self-service tools, scorecards, and decision-support capabilities that make performance transparent and actionable. Qualifications: •Bachelor's degree required; advanced degree preferred. •10 or more years of experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership discipline; insurance or financial services experience preferred. •Significant people-leadership experience with a record of building, coaching, and scaling high-performing strategy and analytics teams. •Demonstrated ownership of enterprise or multi-channel strategy, analytics, and planning, with the ability to set direction and drive measurable business outcomes. •Deep expertise in operational and sales-funnel analytics, including lead generation, routing, productivity, conversion, growth, retention, and investment effectiveness. •Advanced quantitative and financial acumen, including modeling, forecasting, dashboard development, data visualization, and decision-tool design. •Executive-level communication and influence, with the ability to turn complex analysis into clear recommendations for agent, functional, and senior leadership audiences. •Proven ability to lead cross-functional initiatives from ambiguous problem definition through implementation and sustained operating adoption. •A proactive, externally oriented perspective on customer, competitor, technology, and distribution trends, supported by sound judgment, curiosity, and a bias for action. •This is a remote position. Periodic travel, including in-person engagement with agents and channel partners, may be required. Compensation: •$124,200 - $175,800 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!