Hiring: AVP, Go-to-Market & Commercialization, Fintech Banking Company: Cross River Location: Fort Lee, NJ Job Posted Time: 2026-09-11 12:55:33 Target Skills & Keywords : Product Strategy About the job Experience: •8+ years of experience in go-to-market, strategy, commercialization, product strategy, fintech/payments or related roles, preferably within B2B financial services or technology. Required Skills: •Conduct market, customer and competitive analysis to identify growth opportunities, emerging trends, whitespace and potential threats. •Develop segmentation, ideal customer profile (ICP) and use-case recommendations for priority markets and verticals. •Help shape go-to-market strategies for priority products, solutions, verticals and growth initiatives. •Translate market, customer and competitive insights into actionable recommendations for GTM, product and business priorities. •Develop business cases and strategic analyses to support prioritization and investment decisions. •Monitor industry trends and evolving customer needs to identify opportunities to strengthen Cross River’s market position. •Develop and drive commercialization plans for new products, capabilities and solutions in partnership with Product, Marketing, Sales and other stakeholders. •Translate product capabilities into compelling customer use cases, value propositions and market-facing solutions. Qualifications: •Demonstrated experience developing and executing go-to-market or commercialization plans for complex products, capabilities or solutions. •In-depth knowledge of fintech, payments, banking or related financial-services ecosystems. •Demonstrated ability to synthesize complex market, customer and competitive information into clear strategic recommendations and executable plans. •Strong analytical and problem-solving skills, including experience developing business cases and evaluating market opportunities. •Excellent written and verbal communication skills, with the ability to translate complex concepts into clear, compelling narratives. •Strong project-management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. •Strategic thinker who is equally comfortable moving from analysis and recommendations to hands-on execution. Compensation: •$150,000 - $170,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!