Hiring: Associate Director of Product Marketing, ICHRA Company: Oscar Health Location: Phoenix, AZ Job Posted Time: 2026-09-03 11:04:42 Employment Type: Hybrid Target Skills & Keywords : Product Management About the job Experience: •7+ years of professional experience in product marketing, brand strategy, B2B enablement, or growth marketing within a fast-paced environment. •4 years of relevant experience. •3+ years of experience leading GTM campaign execution specifically for health insurance, FinTech, or digital consumer health products. Track record managing project timelines and creative assets under strict deadlines. Required Skills: •Report into the Senior Director, Product Marketing. •This position is based in our Tempe, Arizona office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. •The base pay for this role is: $147,549 - $193,658 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses. •Sales Enablement and Distribution Coordination: Train, support, and equip internal sales teams, broker networks, and general agencies (GAs) with updated materials for quoting engines and decision-support platforms. Gather regional broker feedback to optimize day-to-day conversion deltas. •Cross-Functional Launch Management: Project manage day-to-day product lifecycles and county expansions. Act as the primary interface between Product and Sales to organize feature updates, compliance filings, and workflow timelines ahead of high-volume Open Enrollment (OE) cycles. •Performance Analytics and Optimization: Track, synthesize, and report on core campaign metrics, including quote volumes, web tool adoption, and member registration deltas. Use data to troubleshoot execution blockers and improve channel performance. •Compliance & Operations: Maintain total brand integrity and adherence to state healthcare regulations by routing all customer-facing documentation through Legal and Compliance reviews. Ensure all claims match regulatory parameters. •Compliance with all applicable laws and regulations. Qualifications: •Bachelor's degree or 4 years of relevant experience. •Minimum 3+ years of experience leading GTM campaign execution specifically for health insurance, FinTech, or digital consumer health products. Track record managing project timelines and creative assets under strict deadlines. •Understanding of health insurance plan structures, quoting engines, or ICHRA reimbursement guidelines. Familiarity with MarTech technology. •This is an authentic Oscar Health job opportunity. Compensation: •$147,549 - $193,658 / year •Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!