Hiring: Associate Director, Marketing Strategy - Immunology Company: Novartis Location: East Hanover, NJ Job Posted Time: 2026-09-11 10:21:07 About the job Experience: •5 years of experience in commercial marketing with either specialty, or complex chronic condition HCP marketing experience including market shaping, treatment-readiness planning, cross-functional launch execution. •3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale within the US with demonstrated ability to translate clinical data, disease burden, and patient journey insights into commercial strategy, HCP messaging, and behavior-change tactics. Required Skills: •Partner with the Director, Marketing Strategy, to develop and execute an integrated HCP marketing strategy grounded in HCP insights, KOL input, behavioral science, clinical understanding, and launch-readiness needs. •Lead HCP disease-state education strategy to increase understanding of Systemic Lupus Erythematosus (SLE), Lupus Nephritis (LN) and Systemic Sclerosis (SSc), disease burden, diagnostic delays, multidisciplinary care, and ongoing patient management. •Lead the development and execution of branded launch readiness initiatives, including promotional campaigns, field materials, digital engagement, customer journeys, and omnichannel activation designed to drive awareness, engagement, and future adoption. •Support advisory boards, expert input sessions, consultant meetings, and insight generation forums to inform market shaping strategy, messaging, education priorities, and launch planning. •Lead HCP segmentation, journey mapping, and behavioral strategy to identify belief barriers, knowledge gaps, decision points, and priority interventions across Rheumatology providers and other HCPs involved in patient care. •Translate complex clinical, epidemiologic, and patient journey insights into clear HCP value narratives, scientific storytelling, messaging frameworks, educational content, and behavior-change strategies. •Partner with other Rheumatology Marketing teammates on congress strategy and execution, including presence planning, scientific exchange alignment, booth or education concepts, post-congress insight capture, and follow-up activation. •Partner with other Marketing Teams, General Management, Medical Affairs, Field Medical, Customer Engagement, Market Access, Insights & Analytics, Legal, Regulatory, Compliance, Communications, and agency partners to ensure aligned strategy, compliant execution, and coordinated market preparation. Qualifications: •Bachelor’s degree in related field is required; Master of Science and/or MBA preferred •Minimum of 5 years of experience in commercial marketing with either specialty, or complex chronic condition HCP marketing experience including market shaping, treatment-readiness planning, cross-functional launch execution. •Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale within the US with demonstrated ability to translate clinical data, disease burden, and patient journey insights into commercial strategy, HCP messaging, and behavior-change tactics. •Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including General Management, Communications, Legal, Regulatory, Compliance. •Background in immunology or other specialty therapeutic area with experience in supporting high-performing brands in highly competitive categories •Recent pre-launch and launch experience •The salary for this position is expected to range between $152,600 and $283,400 per year. •The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!