Hiring: Associate Director Digital Marketing Rare Hematology Company: Sanofi Location: Cambridge, MA Job Posted Time: 2026-09-15 10:40:32 Target Skills & Keywords : LLM, R About the job Experience: •Champion a customer-first approach, advancing audience segmentation and more relevant content across HCP and patient experiences. •Partner across agency, media, PRB, and internal teams to improve how digital content is developed, deployed, and optimized. •Own the WAYRILZ patient DSE campaign and end-to-end digital execution, including partnership with Communications team. •An especially important aspect of this role will be to partner with GTMC to establish KPIs, measurement frameworks, and ongoing analytics tied to customer behaviors and business objectives. •Lead ongoing performance reviews across HCP and patient digital activities and translate insights into clear recommendations for the broader WAYRILZ commercial team. Required Skills: •Digital, Media & Omnichannel Leadership •Own digital and media strategy and execution across HCP and patient audiences, ensuring alignment to brand strategy and business objectives. •Lead the evolution of HCP and patient journeys, creating more personalized, tailored, and connected experiences across the ecosystem. •Continuously optimize the channel and investment mix based on performance, customer behavior, and emerging opportunities. •Translate audience insights into integrated omnichannel strategies across media, CRM, web, GEO, social, third-party platforms, and emerging channels. •Champion new ways to leverage AI across strategy, content, and customer experience. •Drive adoption of AI-enabled content development to increase speed, scalability, personalization, and channel optimization. •Monitor the evolving generative AI and LLM landscape and advance strategies that improve brand and disease-state discoverability, relevance, and accuracy across AI-powered experiences. Qualifications: •5+ years of experience in pharmaceutical/biopharmaceutical industries or advertising agencies serving pharma clients (both agency and client-side experience accepted) •Brand/Digital marketing and customer experience planning. •Strategic digital planning and execution. •Building cross functional consensus. •In-depth understanding of digital marketing channels and the key benefits that each achieve at driving enhanced customer relationships. •In-depth knowledge of digital marketing, AI, trends and innovations. •Agency management. •Identifies and solves digital marketing challenges proactively. •Demonstrates solution-oriented approach and proficient problem-solving skills. •Operational familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of digital engagement activities to drive desired behavior change. Compensation: •$148,500 - $214,500 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!